2023
OIC Design Studio
OIC Design Studio is a leading Australian design firm specialising in interior and building design. The goal of this project was to elevate their visual identity and build a digital presence that showcases their sophisticated and minimal aesthetic.
The client needed a website and brand identity that better represented their design philosophy and attracted high‑end clients.
I led the full rebranding and web design process — from research and concept development to implementation. The new identity combines calm dark tones and slightly muted imagery to evoke depth and elegance.
The website was built in Webflow using the Finsweet Client‑First framework. It was optimized for smooth performance, responsiveness, and SEO best practices.
Drawing on my background in interior design, I deeply understood the client’s aesthetic values and translated their visual language into a cohesive digital experience that feels authentic to the studio’s work.
Interior Renders: Anna Kalinska
A bold typographic system, unconventional grid, and balanced whitespace create a confident and timeless look.
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Mobile
The mobile version ensures a smooth and intuitive experience while keeping the layout visually pleasing and consistent with the desktop design.
Additional Branding Services
In addition to web design and development, I designed the logo and business cards, created a 3D hero visual, and curated the logo animation concept.
The final outcome reflects the studio’s understated yet distinctive character. Since launch, the client has reported an increase in inquiries and continued collaboration on follow‑up projects.
The project received an Honorable Mention on Awwwards.
Client's Feedback
Kate is a 1 in a million find. I know I am a picky client and my weakness is wanting everything to be perfect. Kate delivers a service that I would call perfect! What we needed is someone who does not just follow instructions but who takes them, thinks them further and provides an even better solution. Kate provides this kind of service. Kate gives you time back by taking the time that you would normally spend thinking out of the process so you can focus on the core business work that makes you money.
